Privacy Safe Harbor for US/EU Data Transfers is Abolished

Hold onto your hat, but, on October 6, 2015, the Court of Justice of the EU abolished the safe harbor on which US companies rely for transfers of data between the US and EU.  So, as of today, if you are transferring “personal data” between the US and the EU and you are relying on […]

Internet/Social Media Platforms: FDA Draft Guidance

Back in April, I wrote about social media marketing guidance provided by the FTC (Social Media Marketing – New Guidance On Generating “Buzz”).  Well, now it’s the FDA’s turn.  The FDA recently released draft guidance for pharmaceutical and biotech companies about how they should deal with misinformation posted by third parties on Internet and social […]

Social Media Marketing – New Guidance On Generating “Buzz”

For the first time since it issued its Guides Concerning the Use of Endorsements and Testimonials in Advertising in 2009, the FTC has provided new guidance on the use of social media to generate consumer interest (or “buzz”) in a brand. Shoe manufacturer Cole Haan had a great social media marketing idea.  They would run […]

A BETRAYAL AMONG FRIENDS: Privacy Issues Surrounding Posts on Facebook

Exactly what protections should be granted to individuals who post information on Facebook?  This was the question before the US District Court of NJ at a summary judgment hearing in the case of Deborah Ehling v. Monmouth-Ocean Hospital Service Corp., et al., 2012 BL 131926 (D.N.J. May 30, 2012).   The Plaintiff was an employee of […]

New FTC Guidelines to Address “Astroturfing”

Ever wonder whether the reviews allegedly posted online by consumers about a product were actually written by independent consumers or by the people on behalf of the company itself? Me too. Apparently, so does the Federal Trade Commission. On October 5, the FTC released its new “Guides Concerning the Use of Endorsements and Testimonials in […]