FTC New Guidance on Unfair Competition

In a move characterized as “unprecedented,”  on August 13, 2015,  the Federal Trade Commission (FTC) issued a Statement of Enforcement Principles describing the principles that guide FTC’s enforcement against “methods of unfair competition” prohibited under Section 5 of the FTC Act.  It is not yet clear what prompted the FTC pronouncement or what impact it […]

Social Media Marketing – New Guidance On Generating “Buzz”

For the first time since it issued its Guides Concerning the Use of Endorsements and Testimonials in Advertising in 2009, the FTC has provided new guidance on the use of social media to generate consumer interest (or “buzz”) in a brand. Shoe manufacturer Cole Haan had a great social media marketing idea.  They would run […]

Round Up – Things You May Have Missed (including some good summer cocktail banter material)

Cyber Security Report – Earlier this year, Verizon released viagra femme france montreal its 2013 Data Breach Investigations Report.  The report analyzes and presents data regarding the current state of various data breaches and network attacks.  Some of the results are surprising.             92% of breaches are perpetrated by outsiders             19% of breaches are […]

New FTC Guidelines to Address “Astroturfing”

Ever wonder whether the reviews allegedly posted online by consumers about a product were actually written by independent consumers or by the people on behalf of the company itself? Me too. Apparently, so does the Federal Trade Commission. On October 5, the FTC released its new “Guides Concerning the Use of Endorsements and Testimonials in […]