Keyword Advertising Still at Issue in EU

The European Court of Justice (EJC) decided a new keyword advertising case last Thursday involving two competitors use of Google’s Adword advertising. As it seems with all keyword cases, the result will seem shocking to some and perfectly appropriate to others.

Inside Google’s US Trademark Policy

It has been a while since Google’s new trademark policy allowing the use of trademarks in the text of ads went into effect. This was a big deal when it was announced (ironically during the Annual Meeting of the International Trademark Association). Even the New York Times covered the story. I thought it might be […]

Keyword Advertising – Trademark Infringement or Not?

I’ve been getting inquiries about keyword advertising. This is where a company buys a keyword from a search engine and when someone searches that word, the company’s ad is displayed. These ads are also links to the advertiser’s website. Google uses their trademark “Adwords” for this service. All in all, this can be an effective […]