FTC New Guidance on Unfair Competition

In a move characterized as “unprecedented,”  on August 13, 2015,  the Federal Trade Commission (FTC) issued a Statement of Enforcement Principles describing the principles that guide FTC’s enforcement against “methods of unfair competition” prohibited under Section 5 of the FTC Act.  It is not yet clear what prompted the FTC pronouncement or what impact it […]

Internet/Social Media Platforms: FDA Draft Guidance

Back in April, I wrote about social media marketing guidance provided by the FTC (Social Media Marketing – New Guidance On Generating “Buzz”).  Well, now it’s the FDA’s turn.  The FDA recently released draft guidance for pharmaceutical and biotech companies about how they should deal with misinformation posted by third parties on Internet and social […]

Social Media Marketing – New Guidance On Generating “Buzz”

For the first time since it issued its Guides Concerning the Use of Endorsements and Testimonials in Advertising in 2009, the FTC has provided new guidance on the use of social media to generate consumer interest (or “buzz”) in a brand. Shoe manufacturer Cole Haan had a great social media marketing idea.  They would run […]

Round Up – Things You May Have Missed (including some good summer cocktail banter material)

Cyber Security Report – Earlier this year, Verizon released viagra femme france montreal its 2013 Data Breach Investigations Report.  The report analyzes and presents data regarding the current state of various data breaches and network attacks.  Some of the results are surprising.             92% of breaches are perpetrated by outsiders             19% of breaches are […]

Evolutionism vs. Creationism Battle Over Trademark Rights

In a trademark battle reminiscent of the famous 1925 battle between Williams Jennings Bryan and Clarence Darrow, ScienceFriday, Inc., owner of an NPR science based radio show called SCIENCE FRIDAY, has filed suit against  the Bob Enyart and Fred Williams operators of creationist website and radio show operated under the brand REAL SCIENCE FRIDAY. According […]

New FTC Guidelines to Address “Astroturfing”

Ever wonder whether the reviews allegedly posted online by consumers about a product were actually written by independent consumers or by the people on behalf of the company itself? Me too. Apparently, so does the Federal Trade Commission. On October 5, the FTC released its new “Guides Concerning the Use of Endorsements and Testimonials in […]