How to Choose a Product Name – Most Common Mistakes

Many businesses struggle when choosing a new brand for their product or service.  Over the years, I’ve identified a number of frequently repeated mistakes I’ve seen companies make in the brand selection process.  You can download and/or listen to them in my new podcast.  I hope you find it helpful.

ICANN Unveils New Trademark Clearinghouse

ICANN recently revealed information about the new trademark clearinghouse that will be used to help trademark owners protect their brands in connection with the pending introduction of new generic Top-Level Domains (gTLDs).  Here is a nutshell summary of what you need to know: When Does it Start? The trademark clearinghouse is slated to open its […]