Round Up – Things You May Have Missed (including some good summer cocktail banter material)

Cyber Security Report – Earlier this year, Verizon released viagra femme france montreal its 2013 Data Breach Investigations Report.  The report analyzes and presents data regarding the current state of various data breaches and network attacks.  Some of the results are surprising.             92% of breaches are perpetrated by outsiders             19% of breaches are […]

A New Defense for Brand Owners Against Unwanted Key-Word Advertising

Just came back from the International Trademark Association (INTA) annual meeting in Boston. Being on the Key-word Advertising Working Group of the Internet Committee, I spent quite a bit of time talking to colleagues from around the world about issues surrounding key-word advertising. From these discussions (and some recent developments in the law), it dawned […]

Inside Google’s US Trademark Policy

It has been a while since Google’s new trademark policy allowing the use of trademarks in the text of ads went into effect. This was a big deal when it was announced (ironically during the Annual Meeting of the International Trademark Association). Even the New York Times covered the story. I thought it might be […]

Keyword Advertising – Trademark Infringement or Not?

I’ve been getting inquiries about keyword advertising. This is where a company buys a keyword from a search engine and when someone searches that word, the company’s ad is displayed. These ads are also links to the advertiser’s website. Google uses their trademark “Adwords” for this service. All in all, this can be an effective […]