Another Poor Name Choice (Only The Lawyers Won)

The moral of this story is simple. Choosing a trademark is a business decision. It’s about managing risk and making money. When choosing a new trademark, there is no good business reason to choose a mark that is in use by others. Not only is it likely to provoke unnecessary and costly legal battles, but […]

Obama Trademarks

Here is some interesting trivia. The “O” design used by the Obama campaign is actually a registered trademark. The New York Times did an interesting interview with the designer that you can read here. The application was filed in May of 2007, but, not surprisingly, did not register until December 2008. Well, he didn’t have […]