Will the New gTLDs Really Influence Internet User’s Experience?

This was one of the topics of discussion during the gTLD program at the International Trademark Association annual meeting today and it is no small question for brand owners.  Companies who have applied for various generic gTLDs are betting that it will.  Donuts, for example, has applied for over 300 new gTLDs.   They believe […]

A New Defense for Brand Owners Against Unwanted Key-Word Advertising

Just came back from the International Trademark Association (INTA) annual meeting in Boston. Being on the Key-word Advertising Working Group of the Internet Committee, I spent quite a bit of time talking to colleagues from around the world about issues surrounding key-word advertising. From these discussions (and some recent developments in the law), it dawned […]