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Social Media Marketing – New Guidance On Generating “Buzz”

For the first time since it issued its Guides Concerning the Use of Endorsements and Testimonials in Advertising in 2009, the FTC has provided new guidance on the use of social media to generate consumer interest (or “buzz”) in a brand. Shoe manufacturer Cole Haan had a great social media marketing idea.  They would run […]

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• Authors

  
  Kurt E. Anderson
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  Melissa V. Skrocki
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  Christopher J. Marino
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