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How to Choose a Product Name – Most Common Mistakes

March 22, 2013 | Comments Off on How to Choose a Product Name – Most Common Mistakes
Posted by Kurt E. Anderson

Many businesses struggle when choosing a new brand for their product or service.  Over the years, I’ve identified a number of frequently repeated mistakes I’ve seen companies make in the brand selection process.  You can download and/or listen to them in my new podcast.  I hope you find it helpful.

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  Kurt E. Anderson
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