Trademark Registration Amendments Are Now Allowed (Temporarily) for Evolving Technology

Yesterday, the USPTO announced a new pilot program pursuant to which it will allow trademark registrations to be amended where the trademark owner now sells different products from those covered by the original registration due to evolving technology.  In the absence of this pilot program, such trademark owners would have to abandon their existing registration […]

GH&C Attorneys Win Music Industry Trademark Case

After a year-long battle, national touring and recording artist Dan Matthews and his American alternative rock band, “The Black Clouds,” can finally get their name back. Giordano, Halleran & Ciesla attorneys, led by Christopher J. Marino, Esq., succeeded in cancelling a nearly identical trademark registration obtained by a competing band. To read the full article, […]

Post Holiday Trademark Sale!!!!!!!

The USPTO announced that they are having a sale.  You can save $50 per class on all new trademark registration applications and $100 on all renewals.  The Final Rule issued on December 16, 2014 announced that trademark filing fees will fr be reduced. Small Print:  Unfortunately, the discounts will not be effective in time for […]

Recovering Legal Fees in Trademark Litigation Just Got a Little Easier

Law suits are expensive.  Even when the issues seem like they should be straight forward, cost is both a powerful deterrent before the complaint is filed and a significant strategy consideration during the course of a law suit.  In a recently decided case, the 3rd Circuit has made recovering attorneys fees in trademark litigation a […]

How to Choose a Product Name – Most Common Mistakes

Many businesses struggle when choosing a new brand for their product or service.  Over the years, I’ve identified a number of frequently repeated mistakes I’ve seen companies make in the brand selection process.  You can download and/or listen to them in my new podcast.  I hope you find it helpful.

ICANN Unveils New Trademark Clearinghouse

ICANN recently revealed information about the new trademark clearinghouse that will be used to help trademark owners protect their brands in connection with the pending introduction of new generic Top-Level Domains (gTLDs).  Here is a nutshell summary of what you need to know: When Does it Start? The trademark clearinghouse is slated to open its […]

Evolutionism vs. Creationism Battle Over Trademark Rights

In a trademark battle reminiscent of the famous 1925 battle between Williams Jennings Bryan and Clarence Darrow, ScienceFriday, Inc., owner of an NPR science based radio show called SCIENCE FRIDAY, has filed suit against  the Bob Enyart and Fred Williams operators of creationist website and radio show operated under the brand REAL SCIENCE FRIDAY. According […]

Keyword Advertising Still at Issue in EU

The European Court of Justice (EJC) decided a new keyword advertising case last Thursday involving two competitors use of Google’s Adword advertising. As it seems with all keyword cases, the result will seem shocking to some and perfectly appropriate to others.